U-R-SO INTIMATES

As PR Manager at U-R-SO, a lingerie and hosiery brand, I led communications across Ukrainian and European markets, working on international media relations, influencer partnerships, collection launches and brand collaborations. My focus was on strengthening the brand's editorial presence, developing relationships with international fashion editors and stylists, and creating opportunities for U-R-SO to become part of fashion conversations beyond traditional lingerie coverage.

Complimentary PR-kit for the brand's ambassadors

Brand lottery activation for clients in the brand's showroom

Reels series with the brand's ambassadors inside the showroom

International Fashion PR — Managed editorial outreach across European and Ukrainian markets, developing pitches for fashion publications, seasonal edits and product features.

Stylist & Editorial Relations — Built relationships with international stylists and fashion professionals, facilitating product pulls for editorial shoots, campaigns and creative productions.

Brand Activations — Coordinated offline initiatives and pop-up experiences in Kyiv, including the brand's participation in Ukrainian Design Week.

Influencer Marketing — Developed creator partnerships and coordinated gifting initiatives to introduce the brand to relevant fashion and lifestyle audiences.

Collection Launches — Managed PR communications for new collections, from press materials and editorial pitching to launch-related collaborations.

Brand Positioning — Helped communicate U-R-SO's identity as a contemporary Ukrainian fashion label, expanding its narrative beyond lingerie into fashion, styling and self-expression.

More selected work

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