A selection of additional projects and notable achievements across fashion and lifestyle communications.
At IDENTITY LINGERIE, a Ukrainian intimates brand with a focus on the UK and European markets, I worked on international PR communications aimed at building brand awareness and securing editorial visibility beyond Ukraine.
Within my first months, I secured a Vogue US editorial mention, extending the brand's visibility beyond its primary target markets.
At OYCHA, a contemporary Ukrainian tea brand, I led PR communications across editorial relations, influencer marketing, brand partnerships and offline activations.
Secured editorial coverage in Forbes Ukraine, bringing OYCHA into a broader conversation about contemporary Ukrainian brands and entrepreneurship.
Worked across brand partnerships, event integrations and offline activations, bringing OYCHA into spaces where its audience was already engaging with contemporary lifestyle and culture.
