FRIENDS & FASHION

At FRIENDS & FASHION, a Ukrainian contemporary fashion brand, I lead influencer marketing initiatives and contribute to the brand's PR and communications strategy, working across collection launches, creator partnerships, media relations and special projects. My approach goes beyond traditional influencer marketing — focusing on building lasting relationships, developing culturally relevant collaborations and creating experiences that bring the brand closer to its community. From curated gifting and editorial outreach to offline activations, I work to turn brand visibility into meaningful connections.

Influencer Marketing & Performance
Developed and managed performance-driven influencer campaigns, combining strategic creator selection, relationship building and ongoing analysis to balance brand awareness with measurable commercial impact.
KEY RESULTS:
150+ influencer, UGC and media collaborations.
301 tracked integrations and organic brand mentions.
Up to +185% ROMI achieved across selected campaigns.
BEYOND THE NUMBERS
Offline Activations & Client Days: Conceptualized intimate brand experiences and collaborative styling events to deepen community engagement.
Seasonal Launches: Coordinated cross-channel PR, influencer seeding, and media rollout for core collection drops.
Cross-Functional Alignment: Partnered directly with internal creative, retail, and marketing teams to ensure PR messaging directly supported commercial sales goals.

More selected work

U-R-SO INTIMATES
LADÓ AGENCY
KIMERA RUNWAY
SELECTED HIGHLIGHTS
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