I led PR communications for DIADIA, a Ukrainian ready-to-wear label, overseeing collection launches, editorial outreach, influencer partnerships and experiential projects.
From introducing new collections to fashion editors to bringing the brand into more personal, offline settings, my work connected DIADIA with the people and publications shaping contemporary fashion conversations.
01 / PRESS TOUR
Worked on the brand's press tour, bringing fashion media closer to DiaDia through direct engagement and relationship-building.
My involvement covered press communications, editorial outreach and coordination, helping create opportunities for the brand to connect with journalists and ambassadors beyond traditional collection announcements.
02 / COLLECTION LAUNCHES & ONGOING PR
Managed ongoing communications around DiaDia's collections and commercial launches, from press materials and editorial pitching to influencer collaborations and gifting initiatives.
Worked across micro- and nano-creator partnerships, supporting both brand awareness and longer-term relationships with relevant voices in fashion.
For AWESKIN, a Ukrainian beauty brand, I worked across media relations, influencer engagement and creative collaborations, connecting product communications with editorial opportunities and offline brand experiences.
My work ranged from intimate gatherings with editors and creators to a multimedia collaboration with Vogue Ukraine, extending the brand's presence beyond conventional beauty PR.
01 / SECRET DINNER PARTY
An intimate, experience-led event designed to bring Aweskin's identity to life beyond its products.
The project combined curated guest relations, event communications and experiential storytelling, creating an opportunity to strengthen relationships with relevant creators and cultural voices in a more personal setting.
02 / VOGUE × AWESKIN
A multimedia collaboration with Vogue Ukraine that brought Aweskin into a premium fashion and beauty editorial environment.
I worked across project communications, talent coordination, production and content planning, helping translate the brand's messaging into engaging editorial content across multiple platforms.
03 / ONGOING PR
Alongside special projects, I managed editorial outreach, influencer communications and product-focused pitching, supporting AWESKIN's visibility across Ukrainian fashion, beauty and lifestyle media.
Coverage included Vogue Ukraine, Harper's Bazaar Ukraine, ELLE Ukraine and Cosmopolitan Ukraine.
BEYOND THE MAIN PROJECTS
Founder & Executive PR: Secured targeted editorial coverage for personal brands, founders, and industry leaders.
International Seeding (COOSH): Coordinated cross-border influencer gifting, expanding Ukrainian fashion into international creator networks.
Offline Activations & Event PR: Executed guest relations, press gatherings, and experience-led brand activations.
Campaign & Pitch Strategy: Authored press materials and pitched story angles to secure recurring media placements.
Media & Tastemaker Relations: Built and sustained ongoing relationships with top fashion editors, stylists, and digital creators.
